Job Description: Marketing Events Manager
Primary Functions:
Expected to be a blend of execution and outcome focused, the Marketing Events Manager will be responsible for tasks associated with driving new potential sales leads for Prolifics through event management. Events may be physical or digital, and will take the form of Prolifics-hosted events, third party events via sponsorship, or joint events with partners. The responsibilities of the Marketing Events Manager are end-to-end, from event ideation and planning, to execution and budget management, to results tracking.
The Marketing Events Manager reports to the Sr. Manager of Marketing and will work closely with both sales and practice leadership.
Responsibilities
- Identify, investigate and recommend individual events (tradeshows, regional events, webinars, etc) for alignment to desired goals and outcomes.
- Work with Sales and Practices to create and maintain a plan for events to execute. This plan should be created annually and kept updated through the course of the year.
- Lead generation: Create and distribute content to attract and engage a target audience.
- Proactively contact inbound leads to understand their requirements and assess their validity.
- Qualify leads based on established criteria and document insights for the sales team.
- Campaign management: Develop and optimize campaigns to accelerate lead readiness for sales teams
- Create budgets and justification for approval of individual events. Work with the co-funding coordinator to understand and leverage the various partner co-funding programs available to help fund event execution.
- Understand and coordinate event contracts/pricing/packages for any third party sponsored events.
- Define and coordinate the execution of all aspects of an event, which may include but is not limited to emails, digital advertising, social, web events listing, assets and traffic, collateral, inside sales guidance, and delivery.
- Ensure accurate tracking (in Salesforce) of opportunities and leads generated from executed events. Provide guidance to accounting for correct tracking of all Marketing expenses related to Events.
- Capture and track actual expenses to ensure budget alignment. Work with the co-funding coordinator to ensure receipt of any expected co-funding.
Key Performance Indicators
The below metrics should be generated and leveraged by the Marketing Events Coordinator to measure and continuously improve the results of demand generation activities.
- Opt-in leads, Opportunities and won Revenue generated as a result of events
- Adherence to budget for Event execution
- Receipt of partner co-funding aligned to Events
Required Qualifications / Profile:
- College degree preferred but not required
- Demonstration of achievement, with tenacity and determination
- Articulate, clear, and with ability to communicate adequately in writing
- Creative mind, problem solver, can think on feet.
- Positive, can do attitude, team player
- Experience with event coordination, or comparable experience
- Experience working with Salesforce and web conferencing platforms preferred but not required
ADDITIONAL RESPONSIBILITY BULLETS
- Identify speaking opportunities and submit speaker application forms for internal and external candidates at national and regional events.
- Schedule post-event meetings with stakeholders to discuss “best practices” and “lessons learned.”
- Evolve and grow live-stream series on social media, including content development and registrations
Benefits:
Prolifics values our colleagues, which is why we offer a comprehensive suite of benefits to those who join our team. We provide a range of benefits to maintain good health, wellness and financial security. It’s the smartest investment we make.
Prolifics provides a reasonable range of compensation, but exact compensation may vary based on skills, experience, and location.
